Fernando Garcia — Film Director

The animal doesn't know
it's your campaign.

That's not a problem. It's the whole point.
Thirty-five years directing animals and food for the brands that take both seriously — and the agencies who brief it that way.

Consider this a postcard, not a proposal.


Reel 01

Animals & Petfood

Whiskas · Purina · Sheba · Pedigree · Hill's · Fancy Feast · Frontline · Gourmet

Reel 02

Food & Tabletop

Yakult · Sanex · Samsung · Food & lifestyle


On working with brands

You know what the brand needs to feel like. My job is making sure the animal agrees.

I've been doing this for thirty-five years across Europe, Latin America, and Asia. The brands on these reels trusted the work to a specialist. That's still the reason it holds up.

“The best animal on set is always the one you didn’t expect.”


Selected brands

File this wherever you keep directors worth remembering.